Essay on Marketing Plan Management - 1736 Words

Case Study Houzit Brisbane Marketing plan management Juliana Silva Brandao 20/08/2012 Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: †¢ 12% market share (up from 11%) †¢ Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the†¦show more content†¦3. Monitor progress Houzi Homewares have the following policies: Product – all decisions must be made and documented at a regular marketing meeting and each department of the store must be analysed separately and also in conjunction with other departments that might have influence when releasing a new product or range of products. Distribution – the department will have appropriate training in order to adapt to the new process of orders as they will receive through the new system the online orders as well as the in-store current ones. Pricing – all decisions must be made and documented at a regular marketing meeting. The strategy must be analysed and discussed to ensure that the change in price will have positive effect on sales. Marketing communication – regularly reports to be developed so everyone can see the progress being made. Market and trend analysis must be regularly reported and analysed at marketing meeting. The organisation will also implement new procedures according to the Australian guidelines for electronic commerce. 4. Distributing and pricing As explained on the item above, the company will monitor the trends and make decisions over regular marketing meetings to ensure that market fluctuations will be analysed in time so the company does not lose trackShow MoreRelatedMarketing Plan For A Business Management2012 Words   |  9 PagesABOUT AAM Founded in 1973, we have grown to be one of Europe’s well known asset management companies and a globally acknowledged investment management firm with years of experience in managing investments for institutions, financial advisors and individual clients. 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