A wake up Call essays

A wake up Call essays Martin Scorseses Gangs of New York is cinematic masterpiece and was released with much buzz in the year 2002. Admittedly, many stimulating scenes in the movie blew me away. The plot centers on mid 1800s racial hatred and political corruption in the Five Points section of New York City. I never really questioned the history in the movie until I recently read Professor DiGirolamos review, Such, Such Were the Bhoys... DiGirolamos laundry list of historical inaccuracies helped me come to a terminal realization. Gangs of New York was never suppose to be used as a historical text, but rather, Scorsese wanted to teach us something about the present. The time period (mid 1800s), and plot masterminded by Scorsese is a clever metaphor to the state of New York City and America after September 11th. The film serves as a wake up call to the potential moral decay that will erupt if present day hatred towards Arabs continue. This is the message Scorsese wants the viewer to take from the film, rather than a more personal, and accurate understanding of American history during the mid 1800s. After September 11, 2001, there was much resentment and racial hatred towards Arabs and even Middle Eastern looking individuals. Hate crimes and negative attitudes toward Arabs arose, especially in 2002, the year Gangs of New York was released. Scorsese uses the film as a metaphor to what is going on in the present. The last scene was one of the most political and powerful scenes in the film. Amsterdam and Jenny are in a graveyard, and the skyline changes from mid 1800s to the present. Smack-dab in the middle of the screen stands the Twin Towers. The changing skyline at the end is Scorseses way of telling us to use past history, and look at the present situation of racial discrimination. The Natives, led by Bill The Butcher Cunning symbolize present day Americans in the film. The I ...

Saltasaurus - Facts and Figures

Saltasaurus - Facts and Figures Name: Saltasaurus (Greek for Salta lizard); pronounced SALT-ah-SORE-us Habitat: Woodlands of South America Historical Period: Late Cretaceous (80-65 million years ago) Size and Weight: About 40 feet long and 10 tons Diet: Plants Distinguishing Characteristics: Relatively slim build; quadrupedal posture; short neck and legs; bony plates lining back About Saltasaurus As titanosaurs go, the South American Saltasaurus was the runt of the litterthis dinosaur only weighed about 10 tons soaking wet, compared to 50 or 100 tons for more famous titanosaur cousins like Bruhathkayosaurus or Argentinosaurus. (The titanosaurs of the later Mesozoic Era evolved from the classic sauropods of the late Jurassic period, and are technically included under the sauropod umbrella.) The petite size of Saltasaurus demands a convincing explanation, given that this dinosaur dates from the late Cretaceous period, about 70 million years ago; by this time, most titanosaurs had evolved to the super-heavyweight class. The most likely theory is that Saltasaurus was restricted to a remote South American ecosystem, lacking abundant vegetation, and evolved down so as not to exhaust the resources of its habit. (Ironically, Saltasaurus was the first identified titanosaur; it took additional discoveries for paleontologists to realize that most members of this breed were much more imp ressive.) What set Saltasaurus and other titanosaurs apart from their sauropod ancestors was the bony armor lining their backs; in the case of Saltasaurus, this armor was so thick and knobby that paleontologists initially mistook this dinosaur (discovered in Argentina in 1975) for a specimen of Ankylosaurus. Clearly, newborn and juvenile titanosaurs attracted the notice of the numerous tyrannosaurs and raptors of the late Cretaceous period, and their back plates evolved as a nominal form of defense. (Not even the most overconfident Giganotosaurus would choose to target a full-grown titanosaur, which would have outweighed its antagonist three or four times over!)

The Bureaucracy as an Effective System of Organization Essay - 2

The Bureaucracy as an Effective System of Organization - Essay Example This paper illustrates that bureaucracy as the system has grown into the complex, which over the years neither the employees nor the leadership has been able to understand and control effectively. With its main goal to control productivity of work and its successful completion, the concept of bureaucracy felt the urgent need in improving its reliability, efficiency, and effectiveness. Inside the bureaucratic organization, the concept of bureaucracy helps the leaders and managers to design their work in an effective way by breaking down the process of performance into departments that in the same time breaks down work into simpler tasks. When the organization uses the bureaucratic system, it keeps power and directs control, creating at the same time more people with limited knowledge whose actions are more mechanical. However, such structural way of performing one’s activities limits employees in their ability to execute their tasks effectively. While the organizations have too many rules and regulations, the way they work and conduct their policy is too severe toward cooperation with the other organizations and own employees. The situation has become even more alarming, as the top level of the bureaucracy has become a less effective instrument. Many people do not think regulations and procedures so important; however, bureaucracy within the organization guarantees proper and equal treatment to its all members. On one hand, the procedures and rules serve its best in order to ensure excellent performance of an organization’s activities.

Impact of Exposing Personal Data Research Proposal

Impact of Exposing Personal Data - Research Proposal Example Customers provide information online due to many reasons, but most importantly, they provide information mostly on the website. Due to the lack of technology and measures of customer personal privacy, online businesses fail to protect their database by security breaches conducted by hackers or cybercriminals. The data including all the personal information of the customer is breached resulting in exposure of thousands of authentic customer personal information and financial status. In order to conduct a security breach on the web server, cybercriminals use the Internet, as a carrier along with intelligent codes that are purposefully constructed to extract confidential information, the most favorable point of attack is the web server. The information that is provided online by the users is gathered in a database that is connected to the web server. Hackers and cyber criminals deploy various methods to attack web servers in order to extract information that is stored in the database. D ue to this reason, business suffers severe losses from data theft issues as in 2009 investigators related to data breach reported from Verizon business that crooks nabbed 285 million records. (Larkin 2009) Peter Tippett, who is the author of the report and vice president of innovation and technology with Verizon Business, says that the report includes all the IP addresses associated with the account that is used in the thefts, and criminals are identified only because of in-depth investigations by collaborative support of law enforcement agencies including FBI and Scotland Yard,. From this particular report, 90 security breaches were studied out of which 68 were reversed for further investigation to a specific IP address and location. The conclusions highlighted Eastern Europe as a common source followed by East Asia and North America (Larkin 2009). 1.1 Social Networking Sites Moreover, social network sites are another domain that is of prime concerned, in the context of exposing pe rsonal privacy. People are spending an enormous amount of time on these websites, and are becoming habitual of online communication, which portrays a negative impact on face-to-face communication. The teenagers are not aware that the information and published material including pictures can be retrieved even after deletion from the social networking site. By oversharing, personal information may attract cybercriminals, burglars and even employers who can evaluate values of a person by reviewing comments on the site that may compromise the individual to lose his job. There is no credibility of the user authentication of what they are claiming to be on social networking sites. Users trust textual communication from these social networking sites more than emails. The security of these websites can be compromised anytime and can publish communication or personal pictures on the web if breached.  

Reintroduce death penalty Essay Example for Free

Reintroduce death penalty Essay Death penalty is a legal process through which, as a punishment a person is sentenced to death for a criminal offense by the state. Criminal offenses punishable through death penalty are referred to as capital offenses or capital crimes. The death penalty proponents, pro-capital punishment argues that it is an important aspect for deterring crimes, preserving law and order, and is less expensive compared to life imprisonment. They also claim that it is in the honor of the victim to award the death penalty. This is because it ensures the offenders of the heinous offenses do not get another chance to commit such crime again. In addition, the death penalty consoles the victims grieving families. Those opposed to death penalty, abolitionists argue that there is no deterrent effect on crimes, and government wrongly uses it as power to take life. They claim that it is the death penalty is a means to bring about social injustices through targeting people who cannot afford good attorneys, and people of color disproportionately. They argue that life imprisonment is less expensive and more severe than the death penalty. With all these arguments, we are left to decide on what course to take, assess the pros and cons of capital punishment and decide to support or oppose it. Questions relating to who deserves the death penalty and who does not have been raised by both the advocates of death penalty and those opposed to the death penalty (Zimring 91-93). Should death penalty be introduced? This is the argument of this paper. Capital punishment, in many countries, cultures and societies, throughout the human history has been applied in the justice system; the question that arises is that is it morally acceptable? Is it justified? Both the advocates for death penalty and the opponents of death penalty have valid arguments to back up their reasons. Those for the death penalty argue that the act of capital punishment is a deterrent to crime. However, those against argue that the death penalty is only a life imprisonment and not a deterrent to crime. It is however evident that the deterrence from the perspec tive of capital punishment is about the murderer’s mind involving the existing psychological processes (Haag 70-71). Not everybody deserves the death penalty. However, some people earn capital punishment. A person who breaks into a grocery store and steals bread definitely does not deserve the death penalty. In addition, people who commit murder for self-defense or during moment of  passion. Such people according to me do not deserve death. On the other hand, a serial killer after the lives of innocent people for fun and personal gains deserves capital punishment. I support the proponents of capital punishment. This stance is informed by a number of facts and reasons. Death penalty is a deterrent to crime. Even though the death penalty is irreversible, convicted persons are often given numerous chances to prove their innocence. Capital punishment assures societal safety through elimination of criminals. A life for a life is a sensible and credible assertion. Deterrence is punishing someone to create fear among people for punishment. Capital punishment is a punishment creates fear, especially in the minds of sane persons. Haag (2003) in his article On Deterrence and Death Penalty, people refrain from dangerous and harmful acts because of inchoate, vague, habitual, and most importantly preconscious fear (Haag 72). Everyone fears death, and most criminals would have a second thought if they were aware their own lives would be on the line. There are not so many justifications and evidence of death penalty to effectively deter crime than the usual long term imprisonment. The countries or states with the capital punishment has no lower rates of crime or rates of murder than those countries and states without those laws. On the other hand, the states or countries that campaign against capital punishment have not shown any significant deviation in the rates of murder or crime. The indicates that capital punishment has no defined deterrent impact. Claims that the executions dissuade particular number of murders have been discredited thoroughly by the researches of social sciences. In fact people do commit murder widely in the heat of passion basically under drug or alcohol influence, or because of mental illness, without thinking about the implications of the act. Those murderers who make plans of their murder crimes expect and intend to escape punishment by avoiding getting caught (Haag 70-73). On the other hand, some social research has found that execution has a significant deterrence to incidents of murder. In addition, the implementation of the capital punishment is related to the increased murder incidences, while those against the death penalty argue that the capital punishment is used unfairly against the African Americans, every extra execution prevents murder of 1.5 African Americans. In moratoria, death row, and commuted sentences removals tend to increase murder  incidences. Americans have emerged to support the capital punishment for reasons such as; the existence of minimal justification that suggest unfair treatment of the minorities, and that the death penalty results into a reduction or deterrent to crimes and saves life. Those for capital punishment believe that the death penalty ultimately deter murderers from killing more innocent people. No concrete evidence justifies this assertion. Therefore the supporters suggest that the capital punishment is a basic reminder to the general public that there is no reward for crimes. It gives people a notion that if you engage in killing innocent people then you are forced to pay a quite high price (Zimring 95-96). Abolitionists, opponents of the death penalty argue that there is no need to take the life of a criminal to deter life, and that imprisonment in itself is a deterrent to criminal activities. Zimring (2004) asserts that deterring crime is only possible by frightening the would-be criminals by arrest, conviction, and punishment. However, imprisonment may not be enough for some criminals to stop committing more crimes. A number of criminals such as serial killers believe that they would never be caught and brought to justice. For these kinds of criminals, the death penalty should be warranted to teach others a lesson and instill fear in them. The advocates of anti the death penalty argue that capital punishment is irreversible, and may lead to making irreversible mistakes. I accept this fact because once someone is awarded the death penalty; there is no reverse even if they only failed to prove their innocence (Haag 77-78 ). However, the probability of making a mistake with the death pe nalty is very minimal, extremely low. Capital punishment is very extreme. Therefore, the judicial system exercises it with a lot of care and caution. Because of the various guaranteed rights protection of people facing capital punishment, guilt must be determined by convincing and clear evidence that leaves no room for alternative justification of facts. The right to appeal is also protected for the convicts, and other privileges that ensure only rightly accused persons are awarded the death penalty. According to Haag, whenever life is at stake, trials are often more likely to be fair, and the death penalty is less often inflicted unjustly than others. Therefore, the abolitionists’ argument of making irreversible mistakes is unjustified. People have argued that the death penalty theory is correct since people are deterred from doing crimes by what they fear most,  that people fear death more than any other punishment, that the death penalty is a deterrent to crimes that any other punishment possible, and that the capital punishment is humane enoug h and the law supports it. They also argue that because those sentenced to death normally do much to have the day postponed, it proves that people fear death and therefore will avoid it (Zimring 97). Others have also said that the televised executions are more effective as people exercise more reaction to what they see than that which they imagine. It is hence hard to threaten murderers with something basically invisible, but in their minds, the death penalty is a major deterrent option. These are justifications that the death penalty is effective. The U.S establishment of the death penalty was due to capital crimes and murder. State or congress legislature may recommend the death penalty for capital crimes. According to the Supreme Court ruling, the death penalty does not violate the Eighth Amendments ban per se on unusual and cruel punishment. However, the Eighth Amendment shapes certain aspects of procedures regarding where a jury may prescribe the death penalty and the way it must be conducted. Analyses of Eighth Amendment demand courts to consider the evolution of decency standards. This is important in ascertaining that a particular punishment constitutes an unusual or cruel punishment. It is required that when considering evolving decency standards, objective factors that show a change in standards of the community must be observed and independent evaluations made concerning the reliability and/or essence of the statute in question. Although the death penalty is being considered effective in deterring capital crimes, the Supreme Court ruling discredited capital punishment for juvenile offenders. Majority opinion indicated that juveniles are irresponsible and immature. They have incomplete character development and are greatly vulnerable to negative influences. The Supreme Court deduced that adolescent offenders assume reduced accountability for their crimes. However, social science researchers point out that people do commit murder widely in the heat of passion. The reas on for this may be influence from drug or alcohol, mental illness. This renders little or no thought to the consequences of the act. Those murderers who make plans of their murder crimes expect and intend to escape punishment by avoiding getting caught. Therefore, the death penalty may be appropriate in such cases (Zimring 98-101). In conclusion, I support the arguments given  by the proponents of the death penalty, the pro-capital punishment. I think death penalty should be reintroduced. I take this stance because I believe the death penalty serves a definite purpose of deterring crime and bringing criminals to justice, as well as honoring the victims. For capital punishment to rightly serve this purpose, it must be made efficient and more effective. The system of justice has gone through a drastic transformation to ensure only rightly accused persons are brought to justice. I believe the death penalty ensures societal safety, brings criminals to book, brings justice to the victims, and deter crimes and reduce the number of criminals. From these illustrations, I believe capital punishment should not be abolished. Capital punishment is necessary to maintain public safety and keep justice shining in the society. It also cuts down the number of convicts on death row. The death penalty relieves families and friends who lose their loved ones in the merciless hands of criminals. It also solves the problem of overcrowding through a humane action. From this account, the death penalty aids in resolving a number of societal criminal issues. Therefore, I take the stance of the pro-capital punishment: I support the reintroduction of death penalty. Works Cited Haag, Ernest Van Den. On Deterrence and Death Penalty, Reserved reading for Philosophy, 2(3) 2003; 44-78. Zimring, F. E. The Contradictions of American Capital Punishment, New York: Oxford University Press. 2004. Print.

Capital Punishment - Stop the Killing :: Argumentative Persuasive Essays

Capital Punishment - Stop the Killing      Ã‚  Ã‚   Looking out for the state of the public's satisfaction in the scheme of capital sentencing does not constitute serving justice.   Today's system of capital punishment is fraught with inequalities and injustices.   The commonly offered arguments for the death penalty are filled with holes.   "It was a deterrent.   It removed killers.   It was the ultimate punishment.   It is biblical. It satisfied the public's need for retribution.   It relieved the anguish of the victim's family."(Grisham   120)   Realistically, imposing the death penalty is expensive and time consuming.   Retroactively, it has yet to be proven as a deterrent.   Morally, it is a continuation of the cycle of violence and "...degrades all who are involved in its enforcement, as well as its victim."(Stewart   1)   Capital Punishment has been part of the criminal justice system since the earliest of times. The Babylonian Hammurabi Code(ca. 1700 B.C.) decreed death for crimes as minor as the fraudulent sale of beer(Flanders 3). Egyptians could be put to death for disclosing the location of sacred burial sites(Flanders 3). However, in recent times opponents have shown the death penalty to be racist, barbaric, and in violation with the United States Constitution as "...cruel and unusual punishment." In this country, although laws governing the application of the death penalty have   undergone many changes since biblical times, the punishment endures, and controversy has never been greater.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Perhaps the most frequent argument for capital punishment is that of deterrence.   The prevailing thought is that imposition of the death penalty will act to dissuade other criminals from committing violent acts.   Numerous studies have been created attempting to prove this belief; however, "All the evidence taken together makes it hard to be confident that capital punishment deters more than long prison terms do."(Cavanagh   4)   Going ever farther, Bryan Stevenson, the executive director of the Montgomery based Equal Justice Initiative, has stated that "people are increasingly realizing that the more we resort to killing as a legitimate response to our frustration and anger with violence, the more violent our society becomes.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "Revenge is an unworthy motive for our society to pursue."(Whittier   1) In our society, there is a great expectation   placed on the family of a victim to pursue vengeance to the highest degree -- perhaps 1 the death penalty.   Pat Bane, executive director of the Murder Victims Families for Reconciliation (MVFR), stated, "One parent told me that people made her feel like she was betraying her son because she did not want to kill the person who murdered him."(Frame 50)   This creates a dilemma of morality. If anything, by forcing families to seek the death penalty, their own consciences will be burdened by

In Defence of Harry Flashman Essay

It is understandable why the first mention of the character of Harry Flashman – the opportunistic philanderer of his Majesty’s service who lied and cheated his cowardly way through the Victorian pages of his fictional memoirs by George MacDonald Fraser – is enough to deter the browsing lady, though far be it from anyone to say it should. Since patterns of book-buying snake across the sexes like a flailing sidewinder, it would be hopeless to say as to where on the shop shelf the hand might lay to rest. Nevertheless, for a series of stories far too overlooked for the public’s common good, what could the otherwise fairer sex also find to appreciate in a man whose charm seems as fictitious as the women who fall for it? To put it more simply: can this man – to borrow the blurb – be all bad? If the name â€Å"Flashman† is shouting forward from the back of your mind, dare the â€Å"Lord Flashheart† be named as the bothering heckler? Don’t think him an unwanted associate, for ‘Blackadder’s’ slavering womaniser could be seen as an exaggeration of the â€Å"Flashman persona† and certainly close to what Harry himself may have become had he not, by hand and boot of queen and empire, been thrown into the Flemingesque scenarios he haphazardly emerged from, some the wiser and better-shaped. Unlike the all-consuming debauchery of his comedic counterpart, Harry’s lechery is merely a tempered impetus; punctuating his desire for the English comforts that makes for the only form of patriotism you’ll see in him, if you can call it patriotism – the patriotism of Bond it most certainly is not. What differs Harry from James is awareness, and when taking stock, the idiom trumps the ammo. It would be daft to credit Harry’s decision making with the weighing of political consequence, however; that would be a laughable excuse; something he doesn’t begin to admit. It’s fear that has his mind running back to the jolly English riff-raff and the spread of beds that await. Though isn’t to think with your legs the best strategy for the reporter? Reluctant maybe, Harry is a better reporter than he is a soldier. This cowardice kept him alive ’til a time when he could afford to admit the truth. Concerning the First Afghan War, the truth about a man, General Elphinestone who single-handedly stripped the meat from his ranks as he rung them through the Khord-Kabul pass on their retreat from Afghanistan. Long after witnessing rom on high, the massacre of the regiments from which he had high-tailed the night before, Flashman verbally guts he whom he declares â€Å"No fate could be bad enough for†: â€Å"I still state unhesitatingly, that for pure, vacillating stupidity, for superb incompetence to command, for ignorance combined with bad judgement – in short for the true talent for catastrophe, Elphy outshines all as the greatest military idiot of our own or any other day†¦ † Now what a sorry waste of insightful wit it would have been to have it lost amidst the idiot pride of a fellow more gallant than Harry. Elphinestone is not alone; Harry considers many of the figures he meets to be – to varying degrees – morons, despite his care to concede a grace here and there. It’s no surprise that he met such a top-heavy pile of fools; he was, after all, involved in some of the worst disasters of British imperialism – all the more reason to flee when he could. But you know the fastidious type. Perhaps you’ve a friend whom fits this description, in which case, you’ll understand how empowering it feels to have them praise you – you’re worth a cheer! When chance encounter pairs Harry with one he considers of rare dignity, you too, as the reader, hold them as praiseworthy, or rather, worthy of investigation. It was in 1842 when he jumped into the carriage of Lola Montez – an Irish dancer girl turned adventuress of Europe whose life was spent â€Å"playing with kingdoms† as one might romantically say. Her appearances in ‘Royal Flash’ are glimpses; moments too brief to capture her entirety, yet he alludes to a life beyond the pages with so delicate a respect that one is inspired to follow. Whilst Harry never himself existed, he may as well have. It’s very easy to speak of his personality as anything but fictional. Perhaps to no great surprise considering we get to know the fellow through his own confessions, worded not merely to the benefit of his own authenticity, either. The true blue honesty rubs off well onto those he brushes shoulders with. It’s what we have to thank this bounder for – dramatising without disfiguring a past of characters pallid to most today and enriching the pursuit of history for ourselves. Harry once said about the Earl of Cardigan, that some human faults are military virtues; for Harry, some human faults are literary virtues.

Differentiation: the Key to Leadership

If you manage to lead the way, you win the game. In the ever-changing context of the business world, firms need to struggle hard to win the games going on in the market and one of the ways in which a firm can not only lead the way but also win the game is through differentiation to earn market leadership (Neray). This essay gives an account of how a firm can build up its leadership in the marketplace using the ever-reliable strategy of differentiation. Every firm which operates in competitive markets needs to fish for its market shares form its competitors; the competitors, in turn, also have their rods in the same pool.Thus in order to be impressive and catchy, a firm needs to become unique in one way or the other. The answer to this query comes form the strategy of differentiation as it provides a firm with the uniqueness that is valuable to buyers beyond simply offering a low price. Though differentiation has its own costs, it supplies the firm an edge over its competitors. In oth er words the firm is able to build up a strong competitive advantage over the rivals. Consequently, the customers are willing to pay a price premium which not only covers the costs but also earns a firm profit (Grant, 271).Besides attracting customers, differentiation also fosters a leading image of the firm among customers in the market as well (Daye). The most powerful legacy of differentiation is leadership (Daye). Thus Neray writes, â€Å"Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the shoulders of the leader, and extends the concept to encompass every area of business — including the leader him or herself†. Thus, â€Å"leadership comes in many flavors, any of which can be an effective way to differentiate yourself† (Daye).We, hence, come to the conclusion that differentiation strategies are not meant only to pursue uniqueness for the sake of being different but for leading the way (Grant, 272). How, then, does differentiation work? As a matter of fact, the characteristics of the product allow a firm a range of differentiation opportunities. To be successful, however, firms need to consider both the capabilities of the firm to create differentiation (the supply side) and its customers (the demand side).The differentiation through the supply side as well the demand side leads not only to the creation of a cost-effective value for the customers but, resultantly, differentiation advantage and market leadership too for the firm (271). Moreover, the consideration of the demand side and the supply side helps an organization in understanding its customers in relation to its product’s potentials and capabilities. However, establishing and maintaining differentiation advantage requires creativity (272).The most important rule of differentiation is the understanding of the product in terms of the complexity of satisfying physical or tangible needs of customers (273). Mor e complex products offer better opportunities for differentiation. Nonetheless, product satisfaction is primarily only a mental perception and is limited only by the boundaries of the human imagination. Thus differentiation relates to every aspect of customer’s life as well as is related to all activities within the organization, its identity and culture.Differentiation, nevertheless, results in both tangible as well intangible impacts on customers as well as firms. Resultantly, when a customer values a product, she in fact values the firm. Thus differentiation is such an equilibrium which equates firm’s potential and reputation- supply- to customer’s complex choices- demand (274). The Demand Side of Differentiation Leadership encompasses value propositions, brand promises, strategic competitive advantages and all other diverse marketing terms, which the customer values, grounded in the same fundamental principal of differentiation (Neray).Therefore, understandi ng customer demand enables us to determine which product characteristics create value for customers (Grant, 276). Virtually all products and services serve multiple customer needs and thus have multiple attributes (277). For that reason, customer’s demand may be viewed as the demand for the underlying attributes that a product provides. The selection of optimal attribute, in turn, is what makes it possible to earn a price premium for each attribute (279). In addition to his, the optimal provision of attributes to the customers creates the advantage and the leadership prospects among other rivals in the market (280).Customers have varied motivational factor guiding them in valuing certain attributes of a product or service. Besides looking for merely the survival aspects of satisfaction to be driven from the purchase, customers are also looking for establishing their own identity with in their communities, and making sense of what is happening around them. Therefore, the impli cations of differentiation are far reaching and require the understanding of different aspects of customer’s demand; for example, the lifestyles, aspirations, sex, age, income and other demographic, socioeconomic, psychographic characteristics.The understanding by firm of all these variables and the resulting response to them form the basis for driving customer’s behavior (280) and building up of a leadership position among all the stakeholders including customers, employees, strategic partners, investors and especially the competitors (Neray). Though, the choice of market scope has vital implications; in a broad-based market differentiation, understanding common needs o f the customers ascertains a firm’s rule over the market if the supply conditions are capable of capitalizing over such understanding (Grant, 282). The Supply Side of DifferentiationThey say that the most often-used strategy by leaders is proclaiming how well they sell (Daye). Creating market le adership through differentiation rests on a firm’s ability to offer differentiation or to supply the differentiation. In this regard, the activities a firm performs and the resources it has access to are of extreme importance. As mentioned earlier, differentiation is concerned with the creation of uniqueness, a firm’s ability to create uniqueness that its customers would value lies in everything that it does including product features, product performance, complementary services (e.g. , credit, delivery, repair) , intensity of marketing activities, technology embodied in design and manufacture and the quality of purchased inputs (Grant, 283).A firm’s activities can distinguish it from its rivals, let it achieve the highest level of productivity and efficiency and create the value what sets it apart (Neray). Thus, instead of looking for core strengths and passions, firms need to apply such a leadership scenario where companies have products that are big performer s and, in turn, are able to separate them from other lesser-performing competitors (Daye).Thus, the establishment of a coherent and effective differentiation position in the marketplace requires that the firm assemble a complementary package of differentiation activities (Grant, 285) which are capable of maintaining organizational integrity and are ultimately responsible for crafting the values and the images with which its products as well as its reputation is associated (286). One of the most important capabilities, in this regard, is the technological breakthroughs that can help firms to form of leadership as a differentiator (Daye).Once the differentiation has been created, the development of leadership then rests on how effective it is communicated to customers (Grant, 287; Neray). Brand names created through differentiation and the advertising that supports it act as important signals of quality and consistency which are valuable assets (Grant, 288). Thus, being articulate in the marketplace itself is a character forming uniqueness laying the foundation of the leadership style. Moreover, discovering, acknowledging and valuing what sets a firm apart from it rivals lie at the heart of differentiation-based leadership (Neray).The Molding of the Value Chain Once the leadership through differentiation is built up, judicious leaders will solidify their positions throughout their value chain (Daye). The value chain of market leaders is woven within the match of the firm’s capacity for creating differentiation to the attributes that customers value most. The use of the value chain to identify opportunities for differentiation-based leadership involves some principal stages. At first, it is useful to consider a firm further downstream in the value chain and not only the immediate customer.Sometimes, however, it is better to create separate value chains for distinguished customers. Secondly, identification of the drivers of uniqueness in each activity a fir m performs contributes to differentiation and the uniqueness can be effectively achieved. Thirdly, selection of the most important and promising activities and variables form the basis for the firm’s differentiation strategy. Finally the firm’s ability to locate the linkages between the firm’s capabilities and the customers needs results in the completion of forming the value chain conducive to developing the differentiation-based leadership (Grant, 290).These four stages together form the process of self-discovery and identity that firms harness as the center of their authenticity and become powerful leaders (Neray). Differentiation is a trusted strategy businesses pursue to develop sustainable competitive advantage over their rivals. If followed trough strengthened coordination of organizational capabilities throughout the value chain and the value perception of the customers in ways better than all other rivals, the strategy of differentiation strategy may re sult in a form of such an elite differentiation advantage we can call differentiated-based leadership.

Electrolux essays

Electrolux essays Nothing sucks like Electrolux. Most people get very surprised and somewhat interested in what it means when they see or hear this commercial slogan. To continue, this is a part of the popular advertisement of the vacuum-cleaner. The idea of this promotion is to tell consumers that no other appliance of this matter has more power or is better in effect than Electrolux. Moreover, this is a truly eye-catching device and a good market strategy that works for the company and opens new doors to its agents. However, every consumer needs to know a little more about the product than just what is seen on TV to be sure that he or she really wants to purchase it. That is why a logical question arises in a persons mind: Where and how to find out what the truth is. When one refers to the official company sources or web-sites, it can be clearly seen that this particular organization (Electrolux) is growing, developing, and expanding to the new international levels. First, a person gets impression that things are going great for the company and it has to mean that the basis for its success is the quality vacuum-cleaners and other items produced by Electrolux. After analyzing the above data one starts thinking that Electroluxs advertising is, probably, true and that its product is efficient and reliable. To continue, such thinking is reasonable because it is based on a real ground, which is the companys success... Nonetheless, the fact that overall the organization is performing well doesnt necessarily mean that the product is truthfully represented and its advertising is not biased. It is crucial to understand that the company tells its customers not the real information but the one that people want to hear, because the ultimate goal is to raise the sales. And, as a result, the tricky message is as follows: You like the power; well give you one. Nothing sucks like Electrolux&q...

How to Write an Advertisement Critique Essay

How to Write an Advertisement Critique Essay Writing an Advertisement Critique Essay What is an advertisement critique essay? How to start an advertisement analysis: Tips on how to start How to write an outline How to write a thesis for an advertisement critique essay How to write an introduction Tips on how to write an introduction and thesis How to write body paragraphs Tips on body writing How to finish an advertisement critique essay Tips on conclusion writing Advertisement analysis revision: Tips on revision Advertisement critique essay sample Advertising plays an important role in todays world. There are people who depend on advertising for their livelihood while others have built multi-billion dollar companies from advertising. It is estimated that in a year, people spend up to $450 billion and for the U.S. accounts for a third of the above amount. Therefore, advertising is indeed an important sector. What is an advertisement critique essay? The above information is essential for an essay writer to develop their advertisement analysis. However, one should, first of all, understand what an advertising analysis is as well as its main features. An advertising critique essay can be described as a paper whose aim is to deeply examine an ad and provide a comprehensive analysis of the same. Its features are not different to that of other essays because it will have an introduction with a thesis statement, a body with several topic sentences, and finally a conclusion. However, you need to ensure your writing focuses solely on the ad and that you provide your verdict on the ad. How to start an advertisement analysis: Tips on how to start Every accomplished writer will tell you that starting an essay is the most difficult stage. The start will always present you with some challenges. However, as you keep writing, you grow as a writer and your increased experience will help handle and tackle any kind of paper. To start an advertisement analysis, consider the following tips: Choose an ad you understand and like to write on. Ensure you are familiar with the product being advertised. Vaguely describe the ad. Look at the ad keenly and note everything you find interesting or that captures your attention. Develop an argument you wish to express in your paper. Develop an outline. How to write an outline An outline is simply a map or a prototype of your paper. It should encompass your main ideas as well as anything you wish to have in your paper. It should also be structured into an introduction, a body, and a conclusion. This is essential because it helps you define the information that goes into each segment. Make your outline brief but thorough. This will help to make your work easier because you will simply be filling up data or information. Separate your points and make sure each stands on its own. How to write a thesis for an advertisement critique essay As already stated, you cannot write about an ad you do not understand. Therefore, first know what a thesis statement is and what it does before you get to how to write it. A brief explanation is as follows: a thesis statement is a statement carrying your main argument or the point you wish to express to your audience. The basic things you need to understand here include: Make it brief and clear. Ensure it is detailed enough to communicate your main point or argument. How to write an introduction An introduction is the most important part of your paper. It not only draws the attention of your readers but also ensures they are interested enough to read the entire article. You, therefore, need to ensure it is as interesting as possible. You should also make it brief but detailed enough to capture and communicate your main argument. The above simply means you need to include your thesis statement. Tips on how to write an introduction and thesis To better explain what the above section is communicating, consider the following tips: Start with a hook. A hooks aim is to capture the attention of your audience; it is always the first or second sentence. Provide a general summary of the ad. This includes the company, the product, etc. Include your thesis statement in your introduction. How to write body paragraphs Body paragraphs mainly build on your thesis statement. They help to expound your argument further by using other smaller arguments. While writing the body paragraphs, you need to ensure that each paragraph begins with a topic sentence. Topic sentences are then followed by supporting sentences which simply provide support or evidence to your topic sentences. Tips on body writing Use topic sentences to start your paragraphs. Typically the body should be 3-5 paragraphs long unless stated otherwise. Cite any information you include and that is not your original idea. Mention or indicate the ads targeted audience. Mention some of the strategies used in the ad to make it more appealing to the audience. Provide the textual strategies used in the ad. How to finish an advertisement critique essay In the conclusion, you need to recap or provide a summary of your paper including the arguments used in your paper. You also need to have a restatement of your thesis statement. The finishing of a paper is indeed important. You need to make it memorable and in a way that will be difficult for your audience to forget. Tips on conclusion writing For an advertisement critique essay, you need to consider the following tips as you write your conclusion: Recap your article by providing a small summary of your writing. Restate your thesis statement. Provide recommendations on how the ad could be improved. Discuss implications of the ad on the cultural, political, social aspects of the society. Advertisement analysis revision: Tips on revision Revising your articles should be an important and mandatory step as a writer. Revising means re-reading your article and correcting any mistakes you find in your essay. While revising your paper consider the following tips: Use online grammar checkers to help you correct some of the punctuation and grammatical errors. Give a trusted friend or family member your article to read and to offer genuine feedback. Cite any piece of information which is not original. Advertisement critique essay sample Coca-Cola is by far the most profitable soft drinks company. The company is not only adaptive but also keeps reinventing itself which makes it more adorable and gives the customers little chance of ignoring their products. Their new advert dubbed Taste the Feeling is indeed reminiscent of the company’s prowess in ensuring that clients keep buying their products. The ad is not only appealing but also prompts one to go get a Coca-Cola bottle. The Taste the Feeling ad not only and successfully unites all of the company’s products but also helps to showcase why the company is where it is. First of all, the ad is simple and is also fitted with appropriate captions which seek to explain every moment that could be spent with an ice-cold Coke. The audience is obviously the young consumers or the millennials whose lifestyle could accommodate the taste of Coca-Cola. It is also fair to say that the ad does achieve its purpose and goes ahead and uses characters whose lifestyle is reminiscent of the target audience. Secondly, the ad appeals to the emotions of everyone who is watching by including a series of emotionally charged moments. In all these moments, the ad shows a coke being enjoyed thus helping to calm the characters’ nerves down or to simply help them enjoy the moment more. Here, the company was trying to make secure its position as the leader in the soft drinks industry. Additionally, one can say that the company was also trying to endear itself to the customers even more. Thirdly, the message was also clear and one could sense the pleasure of drinking Coca-Cola. The goal was trying to show how the drink makes moments special and more even more nostalgic. By using this mode or direction of advertising, it is possible to get or to grasp the attention of viewers. Everyone will simply be wishing for the specialness of having an ice-cold Coca-Cola bottle whenever they are having or thinking of special moments. In conclusion, it is difficult to get a negative aspect of the ad. It not only captures one attention but also unites the products of the company. The theme which is simple and catchy is also something that is unforgettable and therefore, helps to make it more appealing. It is indeed difficult to beat this particular ad and other companies ought to be aware.

My Personal Code of Ethics Research Paper Example | Topics and Well Written Essays - 2000 words

My Personal Code of Ethics - Research Paper Example 220-221). This paper is an attempt to summarize my code of ethics for dealing with decisions concerning the individuals around me, the society, and myself. This paper would construct a brief code of ethics in light of my thoughts and experiences and would highlight that where these ethical norms appear to be in line or are inspired by the words, ideas, and theories of ethical theorists and philosophers. Beliefs and obligations to the society When it comes to my beliefs and obligations to the society, I believe that they are greatly in line with the utilitarian principle greatest good for the greatest number of people. The idea of greatest good for greatest number of people is the cornerstone of the ethical theory known as utilitarianism (Copp, pp. 41-47). Founded by Jeremy Bentham and nourished by John Stuart Mill (Copp, pp. 41-47), this school of thought comes under the umbrella of teleological ethical theories or consequentialism which believes that the consequences are and should be the prime criteria for determining the moral worth and status of actions (Copp, pp. 41-47). ... Important here to note is that utilitarianism believes in creating benefits that could be valid for the maximum number of people and not for only one’s own self (Rosen, pp. 63-64). I do not prefer to use horns while driving. I refrain myself from using non-recyclable products. I try to look for organic products and the ones, which have their origins in environmental friendly, green, and sustainable practices. I avoid using my car for short distances and instead use public transport. I will never throw garbage on the street or anywhere else in the dustbin, in fat, if I see garbage on the street, I will take out time and save it. I support animal rights and ethical treatment of animals. Quite clearly, all these actions may be hurting me to some extent but towards the end of the day, they appear to be creating the greatest benefit for the entire society and planet (Pojman & Tramel, pp. 125-126). However, important here is to note that, there is some contradiction between my ethic al principles and other principles of utilitarianism. One of the most important is the Millian arrangement of two principles of utilitarianism, according to which the principle of liberty comes first after the principle of utility (Sofroniou, pp. 36-39). Discussion regarding the same takes place later in the paper. Beliefs and obligations to other individuals As mentioned earlier in the paper that I beg to defer from the John Stuart Mill’s arrangement of the two important principles of liberty and utility. If we accept Mill’s arrangement, according to which utility should be the obvious selection if there is a clash between utility and liberty (Pojman, & Fieser, pp. 52-54). This would lead to a society where it would be ethical and moral to steal and divide the

Human Rights Essay Example | Topics and Well Written Essays - 750 words - 1

Human Rights - Essay Example licies, restrictions on its rent and sale that protected the source of income of rural corn and coffee raising by the indigenous people of Chiapas in order to comply with the requirement of the said agreement. By imposing these policies, the indigenous community started questioning their human rights because they found it unjust which led to an armed combat with the Mexican army in 1994. Exploiting the growing conflict between the government and interests of the indigenous people, entered the Zapatista Army of National Liberation (EZLN) a revolutionary group who sided with the indigenous people and who fought war with the Mexican army in 1994 as their means of showing resistance to the state law in Chiapas. After the ceasefire and negotiation for two years, the Mexican State and the EZLN signed the San Andres accord for indigenous rights and culture that allowed some freedom in their governance and construction of legality for the indigenous people of Chiapas. But this accord didnâ⠂¬â„¢t stop the conflict between the Mexican government and the EZLN because the Mexican government failed to fully complete its provisions. Instead, the Mexican government and the local mestizo economic and landowner elites known as the â€Å"Coletos† counteracted the human rights claimed by the indigenous people and EZLN, claiming that the collective rights of the indigenous people and ELZN interfered with their personal liberties and rights as property owners. These rights that were claimed by the Mexican government and the Coletos prevented the indigenous people and the ELZN to establish their political autonomy and agricultural landholding collectives. This is a form of cultural imperialism because the Mexican government used their authority over the indigenous people on changing the states law and policies still for the benefit of the regime and elites. The regime and the elites will profit so much on the North American Free Trade Agreement in 1992 because the policies that was amended